package

Squarespace

course platform

Course Development & Strategy

Video Editing & Asset Design

Consulting & Audit

Platform Setup

scope of work

Teddy Bear Haircut

GIRL WITH THE DOGS

Vanessa De Prophetis, widely known as "Girl With The Dogs," is a renowned pet groomer and content creator. She owns Perfect Pooches Dog Grooming in Niagara Falls, Ontario, and has built an impressive online presence with millions of followers across platforms like TikTok and YouTube. Vanessa’s videos are a blend of educational content and humor, aimed at both entertaining and educating pet owners about the importance of proper pet grooming​.

HOW vanessa DETERMINED SHE NEEDED HELP WITH HER ONLINE COURSE creation

Sometimes you're just too busy to sit down and edit your own online course. That's exactly where Vanessa was before we partnered up to knock out her first online grooming course for pet owners. 

As Vanessa's online following continues to grow, so does the demand for more in-depth, instructional content. Recognizing this, she decided to create a series of online courses designed to teach pet owners how to groom their dogs at home. These courses would allow pet owners to save money on grooming services, better care for their pets between professional grooming sessions, and avoid the anxiety of leaving their pets with strangers.

However, the transition from creating short-form social media content to developing comprehensive online courses posed significant challenges. Vanessa had limited experience with course creation and was overwhelmed by the technical demands, including editing, and uploading content to an unfamiliar course platform. With her grooming business and social media channels already consuming much of her time, these additional responsibilities led to significant delays. The longer the courses remained incomplete, the more Vanessa risked missing out on sales and disappointing her eager audience​.

Vanessa needed a solution that would allow her to deliver a professional product on time without compromising on quality or sacrificing her existing commitments. And that’s where I came in - her go-to person for all of her online courses. 

LET'S TALK ABOUT THE VIDEO EDITS

In editing Vanessa's course videos, I developed a unique visual style that utilized her brand's colors, creating a distinctive online learning environment. Here’s what I did:

  • Tailored each video with her brand colors, adding a consistent visual theme that's instantly recognizable and aligns with her brand identity.
  • Introduced engaging titles, practical tips, and visual cues within the lessons.
  • Utilized multicam editing to offer 2 different shooting angles, ensuring a thorough understanding of each grooming step.

the online course platform

After uploading all of the videos, to the Squarespace course platform, I added the following:

  • lesson excerpts & descriptions
  • alt text descriptions 
  • lesson transcriptions
  • lesson graphics 
  • mobile optimization
  • links to all products used

Online course graphic design

I developed the following for The Teddy Bear Course:

  • course presentation slides
  • videos covers
  • workbook download with all products linked

— vanessa of girl with the dogs

"Ericka has done an outstanding job editing my pet grooming courses. The entire process was smooth, with clear step-by-step instructions provided. She not only enhanced my content but also assisted in scriptwriting and improving audience engagement.

Ericka completed everything promptly, meeting all deadlines without fail. Her quick responses to my queries and ability to navigate my website, and download course materials were impressive. Hiring her was truly one of my best business decisions. I look forward to collaborating with her on future course development; she is, without a doubt, the perfect fit for the task. I highly recommend her editing services!

 Thank you, Ericka, for your excellent work."

LET'S GET STARTED

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