Squarespace
Course Development & Strategy
Video Editing & Asset Design
Consulting & Audit
Platform Setup
Vanessa De Prophetis, widely known as "Girl With The Dogs," is a renowned pet groomer and content creator. She owns Perfect Pooches Dog Grooming in Niagara Falls, Ontario, and has built an impressive online presence with millions of followers across platforms like TikTok and YouTube. Vanessa’s videos are a blend of educational content and humor, aimed at both entertaining and educating pet owners about the importance of proper pet grooming.
Sometimes you're just too busy to sit down and edit your own online course. That's exactly where Vanessa was before we partnered up to knock out her first online grooming course for pet owners.
As Vanessa's online following continues to grow, so does the demand for more in-depth, instructional content. Recognizing this, she decided to create a series of online courses designed to teach pet owners how to groom their dogs at home. These courses would allow pet owners to save money on grooming services, better care for their pets between professional grooming sessions, and avoid the anxiety of leaving their pets with strangers.
However, the transition from creating short-form social media content to developing comprehensive online courses posed significant challenges. Vanessa had limited experience with course creation and was overwhelmed by the technical demands, including editing, and uploading content to an unfamiliar course platform. With her grooming business and social media channels already consuming much of her time, these additional responsibilities led to significant delays. The longer the courses remained incomplete, the more Vanessa risked missing out on sales and disappointing her eager audience.
Vanessa needed a solution that would allow her to deliver a professional product on time without compromising on quality or sacrificing her existing commitments. And that’s where I came in - her go-to person for all of her online courses.