Course Creation

How to Choose a Profitable Course Idea

I'm ericka!

I turn your knowledge into a well-structured online course that students will engage with and finish. 


Choosing a profitable online course idea is not just about choosing a popular topic; it’s about identifying and solving a specific problem for a specific group of people. When you take this approach, it ensures that your course provides a meaningful transformation for your students, making it highly valuable and desirable. That’s the magic, y’all! Don’t highlight how many modules they’re getting. Highlight everything they’re getting to lend to the transformation. Here’s how to choose a profitable course idea that not only sells but also makes a significant impact aka that transformation.

How to Choose a Profitable Course Idea by Solving a Specific Problem

Identify Common Pain Points

Start by identifying the common pain points and challenges faced by your target audience. This involves understanding their frustrations, needs, and the obstacles they encounter in achieving their goals. This is a crucial step in how to choose a profitable course idea.

Steps to Identify Pain Points:

  • Surveys and Polls: Use polls to ask your audience about their biggest challenges related to your area of expertise. You can use Instagram polls in your Stories to help you with this.
  • Social Media and Online Groups: Monitor social media groups, forums like Reddit, and online communities to see what questions people are asking and what problems they are discussing.
  • Direct Conversations: Engage in direct conversations with potential students to gain deeper insights into their specific issues.

Offer a Clear Transformation

This is sooo important! Your course should promise a clear transformation or result that students will achieve upon completion. This transformation should address the identified pain points and provide a tangible benefit. One clear transformation.

Transformation Examples:

  • Unclear Transformation: “Improve your health.”
  • Clear Transformation: “Learn how to lose weight healthily and sustainably in 12 weeks.”
  • Unclear Transformation: “Get better at speaking.”
  • Clear Transformation: “Master the art of public speaking and deliver impactful presentations with confidence.”
  • Unclear Transformation: “Boost your online presence.”
  • Clear Transformation: “Develop a comprehensive digital marketing strategy to grow your business online.”

How to Choose a Profitable Course Idea by Narrowing Down Your Audience

Steps to Define Your Target Audience

Do not try to appeal to everyone! You want a profitable course, right? That means you need to focus on a specific group who have a specific problem. These are the people who will benefit the most from your course. This approach ensures that your content is highly relevant and valuable to your audience. This helps with the profits!

Create a Student Persona

Develop a detailed persona of your ideal student. This persona should include demographic information, goals, challenges, and how your course can help them. This is a critical step in how to choose a profitable course idea.

Example Student Persona for a Course on Unlocking High-Paying Clients with Advanced Graphic Design:

  • Name: Sarah
  • Age: 35
  • Occupation: Freelance Graphic Designer
  • Goals: Improve her design skills and increase her client base.
  • Challenges: Struggles with finding high-paying clients and managing her time effectively.
  • Course Benefit: Learn advanced design techniques and effective client acquisition strategies.

Validate Your Course Idea to Ensure Profitability

Conduct Market Research

Before investing time and resources into creating your course, validate your idea to ensure there is sufficient demand. Market research helps you understand if your course topic resonates with your target audience. This step is essential in how to choose a profitable course idea.

Methods for Validation:

  • Keyword Research: You can use free tools like Google Trends to identify search volume and interest in your course topic.
  • Competitive Analysis: Look at similar courses and see how well they are performing. High competition often indicates strong demand. And don’t worry about competition! Your unique approach and personality will draw in your audience.
  • Pre-Sell Your Course: If you’re up to it, you can create a sales page and offer the course for pre-sale. This helps gauge interest and provides initial funding for course development. Honestly, this isn’t my favorite method but it does work for some people.

Gather Direct Feedback

Now this is my favorite method. Talk directly with your potential audience to gather feedback on your course idea. Use surveys, social media polls, and one-on-one conversations to refine your topic based on their input. This will help you define their true pain points and the transformation they really want to see.

Questions to Ask:

  • What specific problems are you facing in [your topic]?
  • Would you be interested in a course that helps you solve [specific problem]?
  • What kind of content and format would you prefer in this course?

Differentiate Your Course to Ensure a Profitable Course Idea

Highlight Unique Selling Points (USPs)

Identify what makes your course unique compared to others in the market. Highlight these unique selling points in your marketing materials to attract students. Detail all of this out for people so they know exactly what they’re getting. This will set your course apart in how to choose a profitable course idea.

Examples of USPs:

  • Expertise: Your unique experience and qualifications in the subject matter.
  • Methodology: A specific teaching method or framework that you use. People love a framework and that’ll help you build out your course.
  • Support: Additional support such as live Q&A sessions, one-on-one coaching, or community access.

Address Gaps in Existing Courses

Look for gaps or weaknesses in existing courses and ensure your course addresses these. This could include more in-depth content, additional resources, or even guest experts.

Ways to Address Gaps:

  • Provide more practical, hands-on exercises.
  • Include downloadable templates and resources.
  • Offer personalized feedback and support.


Choosing a profitable course idea involves more than just picking a popular topic. By focusing on solving a specific problem and providing a clear transformation, you can create a course that meets the needs of a targeted audience and stands out in the market. Conduct thorough research, validate your idea, and differentiate your course to ensure it is both valuable and desirable.

If you have any questions or need further assistance with creating your course, check out my video editing packages to make your content professional and engaging.